E-commerce has become the new business on the block. It may sound easy to launch, build a site, get the configurations and boom launch it to a early death. Without the right platform an e-commerce business will simply fall flat on the face. Magento has become one of the sought after e-commerce platforms to go to. With their open-source tech and flexible, easy to use shopping cart system, Magento provides for a system which looks into both the overall design as well as the functionality of the e-commerce site.
Magento covers systems relating to open source, SaaS based to other mass based and large scale entrepreneurial ventures.
Magento is not a small start-up waiting grow, it is in fact the company which will enable small start-ups to turn into full-fledged companies, some of which include the NBA Atlanta Hawks, the Quinny Stroller or even the famous Australian fashion retailer Sass and Bide. Magento’s key focus is on community and community based business. This instills the sense of transparency, commitment and consistency in the minds of the customer.
Magento has a system consisting of cloud editions, commerce order management, community editions as well as an enterprise edition which allow a start-up to choose from and enables the brand to connect with various other platforms for sustainability. It is this scalability of Magento that makes it one of the best e-commerce platforms to work on. The variety of themes and plug-ins that are available or even the ability to expand products as well as the behaviour of the product makes this platform a customer’s delight for expansion and growth.
Magento already has a support system of over a hundred thousand developers under its banner and global networking of over three hundred odd technologically sound development partners which provides for diverse and varied inputs and outputs so as to give the best optimisations for the site to work across all platforms around the globe.
At the end of the day it is all about the functionality of the site. A customised functionality is required to ensure the sustainability of a site and unless there is proper integration between various platforms, the launch of a premature website is its sure shot way to oblivion.
The essence of a e-commerce site is its browsing speed and viability. Within a short span of time a browser has to make an impact on the customer to generate traffic and if there are too many non functioning plugins and also issues with system compatibility, then there is no way a site can sustain itself for long.
Magento not only ensures integrations among various platforms but its easy to use plugins ensure that a consumer need not waste time on one plugin and can browse through the site with ease. It successfully integrates both physical and digital shopping into an experience which makes the customer feel right at home. Magento offers easy to use and install layouts as well as themes. The benefits that one gets from Magento include cost efficiency, open source technology that is not only flexible but also scalable as well as access to over 50 gateways for payment. Magento also gives promotions and discounts in addition during check out.
Magento is “The” platform to go to for getting a site based and prepared for tomorrow’s invention.